Running a successful laundromat requires more than just offering clean machines and a convenient location. In today’s competitive market, you need to stand out and actively promote your business to attract new customers and keep regulars coming back. Here are the top 10 marketing strategies that can help boost your laundromat business today, according to makreting agency Spynr.

Optimize Your Google My Business Profile

Your Google My Business (GMB) profile is the first impression many customers will have of your laundromat. A fully optimized GMB profile helps you appear prominently in local search results, making it easy for potential customers to find you. Make sure your profile includes updated business hours, high-quality images of your facility, and detailed information about your services. Encourage satisfied customers to leave positive reviews, as these build trust with prospective customers.

Utilize Social Media Marketing

Having an active presence on social media platforms like Facebook, Instagram, and TikTok is essential for engaging with your audience. Regularly post content that showcases your laundromat’s features, such as promotions, special offers, or tips for effective laundry care. Engage with your followers by responding to their comments and messages. Consider running paid ads on social media to target specific demographics in your area.

Leverage Email Marketing

Email marketing is an effective way to keep your customers informed about promotions, new services, or changes in business hours. Create a mailing list and send regular newsletters featuring helpful laundry tips, upcoming offers, and exclusive discounts for subscribers. You can also send personalized emails to loyal customers on their birthdays or after frequent visits to encourage repeat business.

Offer a Customer Loyalty Program

A well-designed loyalty program can turn first-time visitors into regular customers. Offer points for every visit or amount spent, which customers can later redeem for free washes, dry cycles, or other rewards. Make the process seamless by using a digital app to track points, and advertise the program through your signage and social media platforms to drive signups.

Host Community Events

One way to establish a strong local presence is by hosting events that cater to the community. Partner with local businesses or organizations to hold free laundry days, charity drives, or other community-based activities at your laundromat. Not only will this increase foot traffic, but it will also position your laundromat as a community hub, enhancing customer loyalty.

Utilize Video Marketing

Video content is a powerful tool for showcasing your laundromat. Create videos that give potential customers a virtual tour of your facility, explain how your machines work, or highlight your unique features, such as large-capacity washers, eco-friendly detergents, or a clean, comfortable waiting area. Share these videos on your website, YouTube, and social media platforms to engage and educate your audience.

Wrapping It Up

From leveraging digital marketing tools like Google Ads and email marketing to fostering community engagement through events, these tactics can attract new customers and build long-lasting relationships with your existing clientele.