In a competitive local market, laundromats can’t afford to rely on walk-by traffic alone. One of the most effective—and often overlooked—strategies is partnering with other local businesses. Strategic laundromat marketing collaborations can increase brand exposure, create new customer experiences, and drive consistent foot traffic for everyone involved. Here’s how laundromats can team up with other businesses for mutual growth and long-term success.

Partner with Coffee Shops or Cafés

Waiting for laundry is the perfect time to grab a coffee or snack. Consider teaming up with a nearby café to offer a discount bundle as part of your laundromat marketing plan. For example, offer a “10% off your drink while you wait for your laundry” or “Show your laundromat receipt and get a free cookie with any drink.”

You could also host a pop-up coffee cart in your laundromat on weekends or slow afternoons. It adds convenience for customers and extra exposure for the coffee vendor.

Work with Apartment Complexes

If your laundromat serves a high-renter area, partnering with apartment managers or leasing offices can drive long-term business. Offer them exclusive coupons for new tenants, provide special discounts for residents, or supply laundry service flyers for move-in welcome packages.

In return, apartment communities get to offer more amenities to their residents without installing expensive machines. Everyone wins.

Connect with Local Fitness Studios or Gyms

Active people often need clean workout gear fast—especially those who exercise multiple times a week. Team up with gyms, yoga studios, or personal trainers to promote same-day or wash-and-fold laundry services tailored for active lifestyles.

Create a special offer like “5 washes for gym members” or “25% off for monthly subscribers.” You can display flyers at their front desk or offer digital promotions via email or social media cross-posting.

Collaborate with Pet Groomers or Dog Washes

People who care about clean pets often care about clean homes and clothes too. If there’s a self-service dog wash or pet groomer nearby, consider a promotion like “Get $5 off your next dog wash with proof of laundry service” and vice versa.

This type of cross-promotion taps into a niche lifestyle market and offers helpful value for pet owners who want to clean everything at once.

Join Forces with Cleaning Services

Residential or commercial cleaning companies often work with clients who need help staying on top of laundry. Partner with them to provide laundry services for their clients—or to promote their services to your customers.

For example, you could offer a package deal: home cleaning plus laundry pickup and delivery. It’s a convenient combo that appeals to busy professionals or families.

Promote Each Other Online and Offline

Once you’ve formed a partnership, promote it through your channels:

• Post about it on Instagram and Facebook.
• Add each other’s flyers in your locations.
• Share special joint offers in your email newsletters.
• Mention the partnership in Google Business Profile updates or blog posts.

Tagging each other on social media and co-hosting small events or giveaways can increase engagement and visibility for both parties.

Wrapping It Up

Teaming up with other local businesses isn’t just smart—it’s essential for laundromats looking to grow in 2025 and beyond. Make sure you keep an open mind, look for complementary services, and start building relationships that benefit everyone involved.